Select Page

Jun 01, 2014

The Importance of ….

Do you have "Sample page" or "About" on the top navigation bar of your blog? Has it been a while since you updated this page or have you never updated this page?

Derek Halpern writes

Apparently, if you fire up your Google Analytics account, you'll find that your "About page" is one of your most highly-trafficked pages.

Whilst your homepage highlights your newest content, it's your "About" page that highlights you! Curious by nature, a blog reader will often look for, or click on, your "About" page to find out more about you. (I like to see "who's behind" that blog, so one of the first things I go to is your "About" page.) Often, decisions on keeping your blog in their RSS reader is determined by connections made not only with your writing but by who you are, where you are, what you do and your reasons for blogging.

If you haven't updated your About page yet, you might like to make it a goal for over the summer.  By default, it already most likely to be found in your navigation (at the top of your blog theme) and probably still says "Sample Page".

Over at, Pauline Cabrera shared this infographic which offers 8 tips to creating an Interesting "About Page" for your blog.

You could check out some "about" pages from fellow CoETaIL-ers like Ryan Sager who has displayed his info in an interesting way or give your "about" page a different name like Rob Martin did.  Here's Jeff, and Kim's "about" pages plus mine as well if you're interested in taking a look or you're searching for different ideas.

Wordpress has support forums for pages or, if you prefer, you can watch a video tutorial here.

It's important to remember the difference between a page and a post.  Your posts are where you publish your main content and posts are commonly displayed in reverse-chronological order with the most recent post at the top of the page.  Pages on blogs are normally used for information that you want to share with your readers but don't expect to update frequently.  Again, Wordpress has a support page with links explaining this more in-depth.

There is no right or wrong approach to how and what you display on your "about" page.  It's the perfect opportunity for you to be as creative as you want, in a way that you want and allow your personality to shine through!